BEIJING, China — ( ARAB NEWSWIRE ) — The global passenger vehicle market is undergoing a clear transformation: urban families now prioritize multi-scenario mobility solutions over single-commute functionality. According to McKinsey research, 35% to 40% of family buyers factor leisure travel into purchasing decisions, with this proportion exceeding 45% in markets like the Middle East and Latin America. This signals that vehicles are no longer mere transportation tools but critical bridges between daily routines and travel experiences. In such a trend, automakers’ response to multi-scenario demands has become pivotal for global competitiveness. Recently, SOUEAST made its debut at the 2026 Beijing International Automotive Exhibition,it focused on Urban Mobility since its brand renewal in 2024. The products fully cover users’ diverse scenarios ranging from daily urban commuting to weekend leisure travel. As part of the “Travel+” strategy, SOUEAST forms a comp...
BEIJING — ( ARAB NEWSWIRE ) — At the 2026 Beijing International Automotive Exhibition (Auto China 2026), JETOUR International officially unveiled its “Travel+” strategy and its dual brands JETOUR and SOUEAST made their first joint appearance. Dedicated to urban mobility, SOUEAST unveiled its full product lineup at the auto show for the first time. “SOUEAST empowers every family to seamlessly switch between urban commutes and leisure travel, transforming journeys from distant plans into daily lifestyles.” said Mr. Ke Chuandeng, President of JETOUR International. Leveraging JETOUR’s R&D, technology, and global channel resources, SOUEAST will advance the “Travel+” strategy through continuous product and service enhancements tailored to users’needs worldwide. Urban-Focused Product Lineup Draws Global Attention Positioned as “the partner for urban mobility,”SOUEAST showcased models including the S08 DM and concept S10 DM, addressing dual demands for daily mobility and recr...